Strategy
Positioning, ICP work, and the messaging architecture your site is built on.
Portfolio · Style Study
Strategy, content, and design execution for modern product teams.
What I do
Positioning, ICP work, and the messaging architecture your site is built on.
Pillar pages, programmatic SEO, and AI-citable FAQ content.
Next.js sites, design systems, and the agentic workflows that ship them.
Selected work
| Client | Industry | Engagement | Year |
|---|---|---|---|
| Acme | B2B SaaS | Brand & site rebuild | 2025 |
| Atlas Labs | DevTools | Docs IA + content | 2025 |
| Meridian | Fintech | Programmatic landing pages | 2024 |
| Vantage | E-commerce | SEO + content engine | 2024 |
Process
01 / Discover
Two weeks of stakeholder calls, analytics dives, and competitor teardowns.
02 / Design
Strategy doc, IA, content briefs, and visual direction — approved before a line of code.
03 / Deliver
We ship in two-week increments with a live staging URL from week one.
They turned a six-month roadmap into a six-week sprint, and the work shipped cleaner than what we'd been doing for years.
Get in touch
I take on two to three engagements a quarter. If you're planning something serious, let's talk.