Strategy
- Positioning, ICP work, and the messaging architecture your site is built on.
Portfolio · Style Study
Northwind Studio
Strategy, content, and design execution for modern product teams.
What I do
Three things, done well.
Content
- Pillar pages, programmatic SEO, and AI-citable FAQ content.
Design & Build
- Next.js sites, design systems, and the agentic workflows that ship them.
Selected work
Recent engagements.
| Client | Industry | Engagement | Year |
|---|---|---|---|
| Acme | B2B SaaS | Brand & site rebuild | 2025 |
| Atlas Labs | DevTools | Docs IA + content | 2025 |
| Meridian | Fintech | Programmatic landing pages | 2024 |
| Vantage | E-commerce | SEO + content engine | 2024 |
Process
How an engagement runs.
Discover
Two weeks of stakeholder calls, analytics dives, and competitor teardowns.
Design
Strategy doc, IA, content briefs, and visual direction — approved before a line of code.
Deliver
We ship in two-week increments with a live staging URL from week one.
“They turned a six-month roadmap into a six-week sprint, and the work shipped cleaner than what we'd been doing for years.”
Get in touch
Have a project worth doing right?
I take on two to three engagements a quarter. If you're planning something serious, let's talk.