Strategy
Positioning, ICP work, and the messaging architecture your site is built on.
Portfolio · Style Study
Northwind Studio
Strategy, content, and design execution for modern product teams.
What I do
Three things, done well.
Content
Pillar pages, programmatic SEO, and AI-citable FAQ content.
Design & Build
Next.js sites, design systems, and the agentic workflows that ship them.
Selected work
Recent engagements.
Process
How an engagement runs.
01
Discover
Two weeks of stakeholder calls, analytics dives, and competitor teardowns.
02
Design
Strategy doc, IA, content briefs, and visual direction — approved before a line of code.
03
Deliver
We ship in two-week increments with a live staging URL from week one.
They turned a six-month roadmap into a six-week sprint, and the work shipped cleaner than what we'd been doing for years.
Get in touch
Have a project worth doing right?
I take on two to three engagements a quarter. If you're planning something serious, let's talk.