SEO · AEO · GEO — Agentic search
Taylor Coteus
The way your clients are searching for you online is changing by the day.
Your business needs a professional that solves problems and delivers results — not someone who's guessing.
Agentic search
Three acronyms. One letter apart.
They get sold as three separate services, so businesses end up paying for the same work three times. They're three parts of one job — being readable by whatever is doing the searching.
Search Engine Optimization
Get found.
The original job. Someone types a question into Google and your business comes back in the results. Still the foundation — but it assumes somebody scrolls those results and picks you.
Answer Engine Optimization
Get quoted.
Increasingly nobody scrolls. They ask, and read the one answer they get back. This is the work of being the business that answer is built from — plain claims, direct answers, details a machine can lift without garbling them.
Generative Engine Optimization
Get understood.
Models carry a rough map of who does what, and where. This is making sure yours is right — same name, same services, same details everywhere you appear — so you're the business it recommends instead of one it's unsure about.
Why me
All three matter. None is more important than the other. They will all have their times when they are favored and times when they fall out of favor with Google core ranking algorithm updates and volatility — that's the reason I've invested thousands of hours over the past five years teaching myself how to code and building AI agents and LLM-augmented workflows.
Models
- Anthropic
- OpenAI
- Mistral
- Perplexity
Agents
- Claude Code
- MCP
- Playwright
- Firecrawl
Build
- Next.js
- React
- TypeScript
- Tailwind CSS
- shadcn/ui
- Node.js
Infrastructure
- Vercel
- MongoDB
- Clerk
- Railway
- Upstash
Search
- Surfer SEO
- Search Console
How it works
Five stages, and the last one is the point.
This is the machinery that decides which sources a model trusts. Read it top to bottom and watch what happens to the cleverness.
Prompt engineering
Where most people stop. Useful, but it only shapes the question — it does nothing about what the model can actually reach when it goes looking.
Retrieval
Give the model your material instead of hoping it memorised you. This is the point where your content stops being decoration and starts being an input.
Context engineering
Retrieval gets your material close. Context decides what actually survives into the window where the answer gets written. Structure wins here, not volume.
Loop automation
One pass fails quietly and you never find out. A loop that searches, checks itself and tries again fails loudly — which is the only kind of failure you can fix.
Plain files
The end of the road is unglamorous: consistent names, headings that say what they mean, text anything can search. No clever index, no magic.
It goes down. Every stage is simpler than the one above it, and the last one is just plain files with honest names. That's the whole finding — the winning move is being readable, not being clever.
What I do
Four questions worth knowing the answer to.
Most SEO reports are opinions in a spreadsheet. These are things you can check — and if the answer is bad, you'll be able to see it for yourself.
Am I findable?
The audit
I read your site the way a machine does and send back exactly what it sees — which pages it can reach, which it can't, and where it loses the thread. Most people are surprised by at least one thing in it.
Do I get quoted?
Answer-ready content
Pages built so a straight answer can be lifted out of them without falling apart. Clear claims near the top, real headings, and dates that are actually true.
Is my story straight?
One consistent business
Same name, same services, same hours and address everywhere you appear — your site, your listings, your profiles. Contradictions are what make a model hedge instead of recommend.
Will it last?
Checks that keep holding
This is only worth paying for if it survives your next website change. I leave behind the checks that catch it when something breaks, so you find out before your customers do.
Proof
Don't take the claim. Check it.
Both numbers below are read off the repository at build time, not typed in. The links go straight to the thing being counted.
0
The gallery
One portfolio brief, rebuilt against a different design system every time — generated and reviewed by a pipeline rather than by hand.
0
The argument
Everything claimed on this page, written out in full with the evidence behind it — so you can check it rather than take it.
Inspired by
Writing
All postsThe long version.
Start here
Find out what the machines say about you.
The audit is the easiest place to start. I read your site the way they do and send back what comes out — no obligation, and you keep the report either way.